Tracking Web Site Visitors
Tracking web site visitors
is extremely useful because you can find out who is visiting
your web site and when they are visiting your web site. Not
only do you get this information from tracking web site visitors
but you also find out what type of visitors you have. For
many companies it makes a difference whether their web site
visitors are new visitors or return visitors. The bottom line
is that if you start tracking web site visitors then you can
start narrowing your marketing efforts. If you know who your
target audience is then you know what types of ads to run,
but you don’t know this unless you are tracking web
site visitors. Tracking web site visitors is extremely important
when you are doing PPC marketing. PPC is expensive. We all
know it and it’s painful to pay those high costs but
it’s worth it when the campaigns are converting. The
problem arises when your PPC campaigns are not converting
but you’re still paying the high prices. When you are
tracking web site visitors
you know which visitors convert into sales and you know where
they came from, so you can tell if your PPC campaigns are
working or not. More importantly you can find out which campaigns
in particular are working and which are not all because you
are tracking web site visitors. Stop spending outrageous costs
on PPC campaigns that don’t work and find out what you
need to do to increase your sales and ultimately your ROI
by tracking web site visitors.
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