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Tracking Web Site Visitors

Tracking web site visitors is extremely useful because you can find out who is visiting your web site and when they are visiting your web site. Not only do you get this information from tracking web site visitors but you also find out what type of visitors you have. For many companies it makes a difference whether their web site visitors are new visitors or return visitors. The bottom line is that if you start tracking web site visitors then you can start narrowing your marketing efforts. If you know who your target audience is then you know what types of ads to run, but you don’t know this unless you are tracking web site visitors. Tracking web site visitors is extremely important when you are doing PPC marketing. PPC is expensive. We all know it and it’s painful to pay those high costs but it’s worth it when the campaigns are converting. The problem arises when your PPC campaigns are not converting but you’re still paying the high prices. When you are tracking web site visitors you know which visitors convert into sales and you know where they came from, so you can tell if your PPC campaigns are working or not. More importantly you can find out which campaigns in particular are working and which are not all because you are tracking web site visitors. Stop spending outrageous costs on PPC campaigns that don’t work and find out what you need to do to increase your sales and ultimately your ROI by tracking web site visitors.

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