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Web Analytics Made Simple

Web analytics can be a daunting task but only when you don’t choose the right web analytics provider. iWebTrack is one of the leading innovative web analytics providers. We have been in the web tracking industry for some time now and have learned what our customers want. The bottom line is that we aim to please. We offer hosted web analytics services to customers all over the globe. Our web analytics tool is outstanding and provides them with not only a web analytics tool but a service. The difference between hosted web analytics and web tracking software is the services provided. A hosted web analytics service is one where the company provides you the end user with a service. iWebTrack does the actually tracking and analysis while you view the reports and make changes as needed. A web analytics tool is more of a process from the end user standpoint. When you opt to purchase web tracking software you are not getting support. There may be support packages but the bottom line is you are buying software and are thus responsible for the installation, implementation, and upkeep of the product. There are pluses and minuses to both types of web analytics tools, and it’s really up to you to decide which is a better fit for your needs. If you don’t want to be hassled with things like installation, updates, etc. and all you want is the bottom line then a hosted web analytics tool may be the best solution for you. If you’re a large corporation with an IT Department dedicated to providing services as mentioned above, a web tracking software package may be a good fit. If you’re not sure, I would start with the hosted web analytics tool and see what you think. There’s less risk and less investment.

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